Effective website marketing put simply means driving traffic to your website – there are many different areas of internet and website marketing:
search engine optimisation
Search engine optimisation is important as high rankings in the Search Engine Results Pages (SERP’s) can drive a large amount of traffic to your website.
Link building benefits your website in a few different ways – Search Engines use the number and relevancy of inbound links (links pointing TO your pages) to ‘score’ your website, as mentioned above high search engine rankings can significantly increase traffic to your website, this is commonly known as organic traffic.
As well as encouraging traffic from search engines, link building focuses on getting traffic from websites that are relevant to yours by providing targeted traffic to your website, traffic coming from other related websites is commonly known to as referral traffic.
Targeted traffic is very important as the visitors clicking on your links are already looking for information or services you are providing.
Monitoring your website traffic is an important part of your online marketing strategy, it allows us to decide which areas of your website are most effective and which need some improvement. It can also help when deciding which of your marketing campaigns (online or offline) were most effective.
webecho designs uses two highly effective and informative reporting and analysis tools, WebCEO and Google Analytics, to produce monthly reports about your website.
Marketing your website ‘offline’ is an area often ignored by businesses, we offer simple advice on how to promote your website effectively and gain more traffic and sales through structured offline marketing.
There are many other strategies and tactics which can help your website marketing and promotion which we will be exploring in more depth in our website marketing articles.